New Advertising Campaign of Pueblo de Oro
Wrap-up of the CDO photo shoot at Fuente de Oro, the Pueblo Business Park fountain.
As part of Pueblo de Oro’s initiative to strengthen its brand name and improve its market presence, a fresh, new ad campaign will be launched centering on its tagline, “The Gold Standard in Community Living”. Conceptualized by Campaigns and Grey, one of the leading ad agencies in the country, Pueblo de Oro will release in the coming months print ads, marketing materials and digital content that will bring to life the “gold standard” and resonate with its target market while making it distinctly Pueblo de Oro.
In preparation for the visual materials, a photo shoot was held in Sto. Tomas, Batangas last Sept. 19, 2017 to capture the lifestyle promise of the brand. Pueblo de Oro also conducted photo shoots in the company’s project sites in Pampanga and Cagayan de Oro to show the unique qualities of each location.
The first series of print ads came out in December 2017 in Mabuhay, Philippine Airlines’ inflight magazine and Smile, Cebu Pacific’s inflight magazine.